WE ARE AN ETHNOGRAPHIC, CONTEXTUAL AND QUALITATIVE DESIGN RESEARCH BOUTIQUE. WE HELP TO REVEAL OPPORTUNITIES FOR PRODUCTS, INTERFACES AND SERVICES; TO DESCRIBE, INTERPRET, AND SOLVE PROBLEMS FOR EVERYDAY LIFE. WE PROVIDE TAILOR-MADE SOLUTIONS TO ACHIEVE CLIENTS’ NEEDS WHEN IT COMES TO GAIN A BETTER UNDERSTANDING OF BRAZILIAN CULTURE, BRINGING REAL PEOPLE INTO THE HEART OF DESIGN AND INNOVATION PROCESSES.

  • RESEARCH, TEST & EXPLORE

    We deeply observe rituals and the use of products and services, gathering visual and textual information around people behaviors, rather than looking for straightforward answers.

    • · In-depth Interviews
    • · Usability Tests
    • · Ethnographic Immersions
  • UNDERSTAND, ANALYSIS & SYNTHESIS

    We uncover meanings by breaking down people’s expressions of language, actions and opinions, followed by information download, findings categorization, patterns identification and insights generation.

    • · Opportunities areas
    • · Implications
    • · Conceptualization
  • VISUALIZE & PRESENT

    We believe solving a problem simply means representing it so as to make the solution transparent. Our deliverables are easy to comprehend presentations to ensure whoever was not in the field will have extensive information on the collected data and results.

    • · Infographics
    • · Scenarios of Use
    • · Journey Maps
    • · Schemes

who we are

Managed by an experienced team of research specialists with different backgrounds, we offer the full-suite of qualitative services in Brazil, Uruguay and Argentina, with the flexibility and inspiration of an international boutique.

partners

clients

in the field

we love to be on field!
here's our registrations and digressions
on cultures and societies.

contact

we are based in SÃO PAULO, BRAZIL
write us! CONTATO@FLOW-CONSULTORIA.COM